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Brunch

Fat Milo's all day cafe

INDUSTRY:

hospitality, restaurant

Brand identity development, website design, email marketing, brand strategy

SERVICES:

Challenge: Stagnant Restaurant Sales

Fat Milo’s was struggling with a brand identity that didn’t align with its menu offerings or pricing. Their existing 1950s diner-style logo clashed with their menu offerings, which featured high-quality, locally sourced ingredients and elevated comfort food. The menu itself was a mix of classic diner items (hamburgers & sandwiches) alongside modern, elevated dishes, creating confusion for customers. Additionally, the price point didn’t match the visual brand, making it harder to attract and retain the right audience.

Solution: Strategic Brand Repositioning

One Eight Creative led a full brand repositioning to transform Fat Milo’s into “The Neighborhood Restaurant”—a cozy yet elevated space that reflected their farm-to-table approach while maintaining a welcoming, small-town charm. Our approach included:

  • Rebranding the visual identity to move away from the outdated diner aesthetic.

  • Refining the menu design and messaging to highlight high-quality ingredients and justify price points.

  • Aligning digital and physical brand presence across signage, menus, and online platforms for a cohesive experience.

  • Enhancing marketing efforts, including an updated email campaign strategy to improve customer engagement.

Results: Location Expansion

  • 30% increase in sales following the rebrand.

  • A 25% boost in email engagement leads to more customer interaction and brand loyalty.

  • A clear and cohesive brand identity that successfully positioned Fat Milo’s as a go-to neighborhood restaurant rather than a diner.

  • The success of the rebrand has contributed to their expansion into a second location, opening in 2024.

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fat milos cafe

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