GRX Gloves
INDUSTRY:
Industrial, trades, product, soft goods
Brand identity development, website design, social media, art direction, brand strategy
SERVICES:
Founder Tara Green developed the visual brand identity and strategy behind this expansive glove line for PrimeSource Distribution Co.
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​This case study highlights the power of strategic branding, customer-focused innovation, and market-driven execution in turning an idea into a thriving product line.
Challenge: Breaking into a Competitive Market
PrimeSource Distribution Company sought to create a proprietary workglove brand that could compete with well-established industry leaders. The market was saturated with recognizable names, making it difficult for new brands to gain traction. Additionally, the challenge was not just in creating a compelling product but in effectively positioning it in a way that resonated with both retailers and end users.
Solution: Strategic Brand Development & Marketing Execution
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Brand Identity & Positioning: Developed the entire brand architecture, including the name, visual identity, and messaging strategy, to differentiate GRX Gloves from competitors.
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Market Research & USP Development: Identified a key consumer pain point—sweaty hands leading to discomfort and glove removal. In response, PalmWick Technology was trademarked to promote breathability, positioning GRX Gloves as a superior, performance-driven option.
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Retail Strategy & Merchandising: Created compelling product packaging, in-store displays, and marketing materials to support retail partnerships and drive consumer interest.
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Marketing & Engagement: Led a team of freelance associates to execute a multi-channel marketing strategy, including social media campaigns, trade show activations, and distributor support initiatives.
Results: A Multi-Million Dollar Success Story
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Successfully launched GRX Gloves into major retail chains, securing premium shelf space.
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Achieved $1.5M in revenue within the first year, validating the brand's market fit.
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Drove total revenue exceeding $16M, establishing GRX as a dominant player in the industry.
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Increased brand awareness and customer loyalty through consistent messaging and product differentiation.
