top of page
79573782_ds_BW.jpg
industrial glove product logo

GRX Gloves

INDUSTRY:

Industrial, trades, product, soft goods

Brand identity development, website design, social media, art direction, brand strategy

SERVICES:

Founder Tara Green developed the visual brand identity and strategy behind this expansive glove line for PrimeSource Distribution Co. 

​

​This case study highlights the power of strategic branding, customer-focused innovation, and market-driven execution in turning an idea into a thriving product line.

Challenge: Breaking into a Competitive Market

PrimeSource Distribution Company sought to create a proprietary workglove brand that could compete with well-established industry leaders. The market was saturated with recognizable names, making it difficult for new brands to gain traction. Additionally, the challenge was not just in creating a compelling product but in effectively positioning it in a way that resonated with both retailers and end users.

Solution: Strategic Brand Development & Marketing Execution

  • Brand Identity & Positioning: Developed the entire brand architecture, including the name, visual identity, and messaging strategy, to differentiate GRX Gloves from competitors.

  • Market Research & USP Development: Identified a key consumer pain point—sweaty hands leading to discomfort and glove removal. In response, PalmWick Technology was trademarked to promote breathability, positioning GRX Gloves as a superior, performance-driven option.

  • Retail Strategy & Merchandising: Created compelling product packaging, in-store displays, and marketing materials to support retail partnerships and drive consumer interest.

  • Marketing & Engagement: Led a team of freelance associates to execute a multi-channel marketing strategy, including social media campaigns, trade show activations, and distributor support initiatives.

Results: A Multi-Million Dollar Success Story

  • Successfully launched GRX Gloves into major retail chains, securing premium shelf space.

  • Achieved $1.5M in revenue within the first year, validating the brand's market fit.

  • Drove total revenue exceeding $16M, establishing GRX as a dominant player in the industry.

  • Increased brand awareness and customer loyalty through consistent messaging and product differentiation.

GRX-Catalog
GRX Cut Catalog
GRX Booklet
GRX Brand images
HomeDepot_MockUp GRX.jpg
GRX Marketing Materials
GRX SOCIALMEDIA
GRX social
SOCIALMEDIA_ ADS3.jpg

Ready for an amazing brand that reflects who you are and where you're headed?

one eight creative contact us
bottom of page