Image by Kelly Sikkema

Brand Identity Options

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01

Bright, Clean & Fun

In all three options provided, I have various tagline formats for your review - just an FYI.

For this option, I chose a handwritten font for your name/logomark. I introduced color to be applied in the background to add a pop of color and added interest. The color palette I chose for this option, is a bright, modern color story that pairs nicely with muted photography on your proposed website.

Your website will show muted photography that fades into the background for the "hero" shots. I think it will also be nice to incorporate what I call "KO" or "knocked out" shots. This means, product or people with no or white background behind them.

The website is structured in a color grid format.  Your hero image and overall statement lead us in the right direction. Immediately following is your Services section, (we can add icons here as well). Following the Services section, is the About Me section, with a testimonial strip and your accolades below. 

These website designs are to provide you with a general design/aesthetic direction for your brand. The overall look and feel here is a lifestyle brand:

  • We're here to help

  • We resonate with you

  • We are approachable

  • This is not scary

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02

Traditional, & Safe

For this option, I again chose a handwritten font for your name, however, I paired it with a traditional serif font. The tagline in this version is the original USP we had spoken about. I utilized a printed font for the tagline and introduced a snail graphic.

 

I like the idea of showing your personality in various ways throughout your branding, and while I do err on the side of caution that we don't appear too juvenile or amateur-ish, I think these graphics work wonderfully sprinkled in. You may even notice on your website examples, I don't have them shown, but these can be worked in on your interior pages (Services, About Me, etc). 

The overall color palette is very subdued and traditional. This makes for a great juxtaposition with the handwritten icons and snail motif. We are tackling serious, everyday issues, and handling them with care. Also, we're not robots.

The website is structured more like a sales landing page, than a lifestyle website. We immediately let your clients know that you are a "New York Times Best Selling Author". We promote your name and message with a CTA button to join your list. We follow up with your accolades, an about you section, and a prompt to Pre-Order your new book.

The overall look and feel here is a coaching/mentor brand:

  • We're here to help

  • You're not alone, join my group/community

  • We are taking you seriously

  • You will develop friendships through communities provided by me

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02

Youthful, Quirky, Smart

For this option, I came back to the original font(s) I had chosen for you when we first met. The slab-serif font is very modern, yet is still able to provide a classic feel. I chose a geometric font for your tagline, which get's straight to the point with your audience: Live Slowly. Live Purposefully.

 

FOr the alternative logo marks, I still like to incorporate personality where I can, so I chose a different script font for your name which adds some personalization to your website and overall brand. I also introduced humor with cleaner doodle drawings and fun photography for your hero images on your website. 

The overall color palette is very modern with a touch of femininity for your audience. THe pink will only act as an accent color, but pairs really nicely with the gold and blue/gray color as well.

The website is structured as a lifestyle "self-help" brand. It will include humor, light imagery and lighter color choices. Lower case headlines to incite a friendly tone and offer solutions on every page.

The overall look and feel here is a lifestyle brand:

  • We're here to help

  • You're not alone, join my group/community

  • We are taking you seriously, but let's have fun

  • You will develop friendships through communities provided by me

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