A new design perspective
DESIGNS YOU CAN'T IGNORE.
Whether you’re an entrepreneur starting a new company or a marketing director in need of revamping your visuals & complete brand language, we’ve got a wonderful team to help you achieve your goals.
Welcome to One Eight Creative, a Graphic Design Studio in Portland that is known for its out-of-the-box thinking and original creations that help businesses succeed. If you have an idea in mind and would like us to help you reshape it, get in touch so we can start working on your project today. We will increase your organization’s brand strength through strategic design and marketing.
What we offer
Many clients want to jump right to the good stuff: the logo, the sign, the gorgeous pamphlet. But we’re not just designers. We are creative problem-solvers who make your business our business. We take the extra time to actively listen, to curiously learn, and to identify exactly which aspects of your story resonate with customers. And we use this knowledge to present a cohesive package of branding elements that collectively deliver a compelling brand image to your ideal audience, again and again.
And that’s the real secret of storytelling with your brand. It isn’t about your logo or heritage or retail environment or any other single element. It’s about how those pieces all fit together, and the way your brand story as a whole makes customers feel.
Spanning a range of industries
Client industries include retail advertising, food and beverage, health and wellness, consumer goods, construction, life coaching, nonprofit, manufacturing companies, and many other fields.
Working across a range of industries for 20 years gives me both experience and a fresh perspective to offer. What might be a conventional approach in one industry can be an intriguing, new take when applied to another field.
I love companies that are excited about the future and prepared to invest in good design. If that sounds like you, let’s connect!
What is the difference between a large agency, a freelance graphic designer, and One Eight Creative?
FREELANCE GRAPHIC DESIGNER
There’s a pile of independent graphic designers out there. How should you decide who to hire? One approach is to decide what kind of thinking your project requires.
Let’s say you need a logo. Many independent graphic designers (and companies offering cheap logo designs) are glad to dive in and come up with logo concepts for you. But sometimes designers get caught up in executing a design and fail to ask important questions like “How is your company positioned among others in the marketplace? Who are your indirect and direct competitors? Who are your ideal customers? What appeals to those people? What are your goals?
If questions like these are important to you (and they should be), not just any freelance graphic designer is a good fit for your project. You might need to find someone who is thinking a little more broadly.
LARGE BRAND AGENCY
Maybe a full-service agency is what you need. Agencies have more resources at their disposal than an independent designer does. For branding projects that are large, complex, and require many different skill sets, consider hiring an agency.
In-depth market research, competitive analysis, strategy, copywriting, photography, web development, animation, SEO… all sorts of specialties might live under one roof. Tasks will be better coordinated than if you were to hire separate specialists. A larger budget will be required to cover an agency’s greater overhead, and in general, the turn-around time will be longer.
Be clear on the outcomes you’re looking for. Months of meetings about brand ethos can be useful for some companies, but they can bog down others who need deliverables quickly. Are you an international company where translations are important? Hiring a large brand agency might be your best bet.
In general, the more risk an organization faces if they get their branding wrong, the more likely they are to allocate a bigger budget and hire a large agency. But for some businesses, this might be overkill.
ONE EIGHT CREATIVE
A brand agency that combines the best of both worlds.
We serve small to medium-sized businesses and funded startups who need big-picture thinking to shape their brand identity and place in the market. In other words, we'll look at where you're at now in the marketplace and where you want to be. Understanding the world of start-ups, it's a lot like running around with your hair on fire 🔥. You need the bigger picture design ideas and implementations that will last. We also believe in doing only what’s practical to get you to the next step. We value working quickly and efficiently.
We want your investment in good design to start having an immediate impact, and believe we can help make your organization more recognizable and admired.
SEE WHAT PEOPLE ARE SAYING
"One eight creative has done multiple jobs for my non-profit from creating my logo, and forms to fundraising platforms. The end products were well beyond my expectations and the creative process used based on business trends was not only creative but perfect for my brand. There was honest, consistent communication until the end result. I will be using one eight creative for my website and future needs. I have recommended them to business friends who have been equally impressed with their results. 5-star business! Thank you one eight creative!"
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