Marketing Tips to increase your sales!
Running a restaurant isn't just about serving up delicious food and great service—it's also about smart marketing. This gets a little trickier when the weather starts to act up, making it tough to keep the seats filled. Don’t worry! Bad weather doesn't have to mean bad business. In fact, it can be the perfect opportunity to up your marketing game.
So, no matter if it's scorching hot or freezing cold outside, we've got some handy resaturant tips on how to keep customers coming through your door.
SEASONAL MENU PROMOTION
Restaurants can create and promote new seasonal menus featuring warm and comforting dishes that are popular during the colder months. They can highlight seasonal ingredients and flavors to attract customers.
HOLIDAY SPECIALS EVENTS
Restaurants can plan holiday-themed events, such as Thanksgiving dinners, Christmas brunches, or New Year's Eve parties. Promoting these special occasions through social media, email marketing, or local advertisements can help attract customers looking for holiday dining options.
GIFT CARDS & LOYALTY PROGRAMS
Restaurants can offer gift cards and incentives for customers to purchase them during the fall and winter seasons. Additionally, implementing a loyalty program that rewards customers for repeat visits can encourage customer loyalty and increase business.
COLLABORATE WITH LOCAL BUSINESSES
Restaurants can partner with local businesses, such as nearby hotels, theaters, or event venues, to cross-promote each other's offerings. For example, a restaurant can offer discounts or promotions to customers who have tickets to a nearby show, helping to generate more foot traffic and increase brand visibility.
By incorporating these marketing strategies, restaurants can attract customers and capitalize on the unique opportunities that the fall and winter seasons bring.
Looking to increase your sales this season? Let One Eight Creative help you!